In online advertising, choosing between display ads and text ads can significantly impact your results. Both formats are available on platforms like Adscity, but each serves a different purpose. Knowing when to use each type can make your campaigns more effective and cost-efficient.

What Are Display Ads?

Display ads are visual ads that include images, banners, or videos. They appear on websites, apps, or within content.

✅ Best for:

• Brand awareness campaigns

• Capturing attention quickly

• Visual industries (e.g., fashion, food, travel)

Example:
A clothing store runs a banner ad showing its new collection, attracting attention with visuals.

What Are Text Ads?

Text ads use written content only, often seen in search results or alongside content. They are concise and direct.

✅ Best for:

• Search-driven campaigns

• Service industries (e.g., legal, consulting, tech)

• Budget-friendly advertising

Example:
A law firm uses a text ad with the headline: “Hire a Trusted Lawyer in Lagos – Free Consultation!”

Key Differences Between Display Ads and Text Ads

Which Should You Use?

• For Awareness: Use display ads to grab attention visually.

• For Action: Use text ads to drive fast, intent-based clicks.

• Best Strategy: Combine both formats! Use display ads to build recognition and text ads to convert leads into customers.

How Adscity Supports Both

Adscity allows you to:
✅ Create engaging display ads with visuals and animations.
✅ Write conversion-focused text ads for quick results.
✅ Combine both in a single campaign for balanced performance.

👉 Next: Learn about The Role of Ad Networks in Digital Marketing Success

Conclusion

Both display and text ads are essential tools for a complete advertising strategy. On Adscity, you can easily create, run, and track both formats for better ROI.